Friday, March 30, 2007

Shallow dreams and the disappointing midwest H&M

So I have had some pretty crazy dreams before. But never in my life have I experienced such a series of boring, shallow, and somewhat pop-culture induced dreams as the last few nights.

I had one where I was picking out healthy snacks for Mary-Kate and Ashley Olson. I was walking around a deli putting cottage cheese and immaculately selected berries into two little plastic cartons. See that is so disappointing to me. Usually MK and Ashley would only appear as grandmothers, telling me my cousin's head is in the toilet. Instead I'm just going "no this strawberry is not as big as the other," and tenderly nestling it further down into the curds.

Things got a little better last night when I had a dream that Oprah Winfrey tied a hook to my ankle and chased me around in a swimming pool with her entire audience swimming after her. She was the one to catch me (with her mouth) and she held on as I tried to swim away. I turned to my friend in the dream and said "of course Oprah would be the one to catch me. She would never orchestrate this whole thing and then let some audience member do the catching."

Although I would like to think I am not so shallow in my unconscious psyche, I have no problem admitting there are some very stupid things that I care very much about in my waking life. In this case: H&M. I went to the one at the Mall of America today and was so alienated I wanted to leave. You see someone at H&M thought that midwestern girls would not be interested in the fun styles that the NYC girls like, so they've filled the MOA store with the fashion sense of Contempo Casuals. I was actually confused. I wanted to make a big show of walking back out of the store, looking at the sign, walking back in and asking someone who works there: "Excuse me, but is this H&M?" and then using sign language and volume to express that they probably didn't understand. H&M? Because I know H&M isn't quality or anything, but it at least could provide an alternative to everything else that is offered here. Someone made a bad business choice. They could have had something here, and intead they've got nothing. They made a safe, sad choice and I am mad. I will have to buy all my clothes from Anthro and Urban and various vintage stores. But there is no longer a cheap boutique to buy cool striped t-shirts in the summer. BOOOOOO.

2 comments:

Sooz said...

the midwest as a whole is not disappointing. Just the "H&M"

emily said...

I KNOW! Fucking Midwest H&M. AND it's at the MOA. Double indemnity.